At 4 Business we believe it all starts with the Brand. That’s because a Brand is more than just a logo – It’s the identification of everything your business stands for.

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You have to fully understand what it is you are offering to your customers, why they should buy from you, and critically, appreciate where your business fits in the marketplace. This applies equally whether you are a high street coffee shop, a B2B supplier, or an online retailer.

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Your USP, your Strategic Positioning, your Market Dominating Position – your Brand !

It’s pointless developing a marketing strategy without first assessing your brand, and financial forecasts and budgets are worthless if your marketing strategy is wrong. Once you fully understand your business and its profile in the marketplace you can develop your Brand.

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We like to start with understanding your business and then our Business Consultant working with our Branding Designer will, with you, appraise your business , your concept and your detailed graphics across your entire business whilst developing the business strategy  to build and grow your business.

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Remember your Brand is your customers way of recognizing what your business stands for. In todays digital on demand world you have to make an impression quickly and as always with customers first impressions count.

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Yes Logo / Signage / POS / & Packaging along with your Website and printed promotional material are all key aspects of your brand along with your premises. But so are your staff. What they wear, how they greet your customers, how they serve your products and good staff training is key to the success of any brand.

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Market Positioning and Creating a Dominating Message

 

Brand Assessment & Suitability of Design

 

Marketing Planning & Strategy

 

Financial Forecasting & Budgeting

 

Finance Raising as required

 

Marketing Implementation:

Websites / Landing Pages / Email Campaigns / Social Media etc